Filed under: Fashion. , News. , Shopping. Esprit ad featuring Daisy Lowe. Photo courtesy of Esprit. Do you Esprit. ? If not, you soon will, as the company has aggressive expansion and marketing plans. Set to open what will be its largest store in North America in March, the company, which has a strong brand presence worldwide, is looking to the U.S. for its next growth spurt. The store -- 18,000 square feet spread over three levels -- will carry the company's complete collections for men and women and will be located on New York City's 34th Street just down the block from Macy's. Herald Square. The Esprit of the 1980s. was a label all about fun, joie de vivre. and inclusion -- it was one of the first major brands to make a point of featuring a diverse range of models. Founders Doug and Susie Tompkins applied their crunchy, yet chic lifestyle to clothing and young consumers. clamored for it. Now Esprit is attempting to recapture that exciting, youthful vibe with its newest campaign.
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